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Web analytics service Clicky has announced the launch of their video analytics service which is part of the overall Clicky web analytics platform. Clicky has integrated directly with video hosting company Viddler and provides the ability to track videos from YouTube and Vimeo as well.

The Viddler integration will go live sometime in August as Clicky notes that the Viddler team has some additional work on their end before the connection is made live. The Viddler integration will not require you do anything different to make sure the video stats reach Clicky.

To use the YouTube connection with Clicky, there is a bit of work involved. You can read about the changes to your blog or website that must be added on the Clicky help site. It addition, the way you embed videos is different than just copying and pasting the code directly from YouTube into your blog. The same goes for Vimeo…you would need to add some code to your templates and then change the way you insert videos into your blog or website.

Here’s an example of the stats page:

Note – we are an affiliate for Clicky but none of the links in this post are affiliate links.

Find more stories about: analytics, Clicky, online video, Viddler, YouTube

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One of the conversations I often have with CN readers and with people at events is why blogs cover certain topics or companies more than others. If we look at big companies, one of the most popular companies (if not the most popular) is Apple. Why do so many tech blogs write about Apple so often compared to say Microsoft or Sun?

Sure a lot of it has to do with Apple’s innovative products but that’s not the reason. One part of the reason is that bloggers appear to skew higher on income than non-bloggers which affords for Apple purchases and naturally it makes sense for them to write about the products they own and love.

But the real reason is that there is no other company that can drive massive pageviews like Apple can. Since we (sadly) still live in a pageview economy where most bloggers are rewarded on the traffic they can drive to their stories, Apple wins over all others in a landslide. Even so-called personal (non-commercial) bloggers are still interested in the traffic spikes.

Why is this? Why does a story about an Apple product or a post about Apple CEO Steve Jobs drive more pageviews relative to stories about their competitors or other technology companies?

If I write a story about Twitter and note that some feature they just launched is crap, I will get some comments either agreeing or disagreeing. But overall it would be hard to fire anyone up around the discussion of a Twitter feature. And we could easily replace Twitter with nearly any other technology company and receive the same reply.

When one writes about Apple, it nearly always appears to the reader that they are either a massive fanboy or a massive hater. There appears to be no middle ground when discussing Apple and their products. Even simple news reporting comes across in one of the two mentioned camps. Our research shows that most bloggers skew towards massive fanboy which helps drive pageviews even further. When the blogger posts his or her Apple story, it’s like an alarm goes off across the Web. If the story is deemed as a fanboy story, the haters swarm and leave comments regarding the author’s fanboy status. Naturally after the haters swarm, the fanboys must counter-attack the haters in the comments. This leads to even more pageviews because comments are where the pageviews multiply. Each comment leads to at least one additional pageview and typically the commenter will return multiple times to the blog post to see if anyone has replied to him or her. This “pageview compounding” is what makes Apple so wonderful to write about.

In the old days, Apple stories were also a quick-frontpage for some of the larger blogs on social services like Digg. I haven’t been to Digg lately so I am not sure if this still holds true, but overall Apple stories are still great for pumping traffic through the social services. Apple posts also get indexed by the Apple aggregators which I’ve found also send a nice amount of traffic.

Now you know the real reason why there were so many stories about the Apple antenna issue with the iPhone 4 and why bloggers are hoping for similar issues with Apple products in the future. Or maybe it’s just that Apple has superior products?

Find more stories about: Apple, Bloggers, Blogging, blogs

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