In my best Rock voice…finally the free live feed has come back to DEMO.  A year ago I wrote about how infomercial conferences (including DEMO) should always be streamed live. For the fall 2010 DEMO conference, a stream was offered for $250. Other competing conferences (TC50, Disrupt and now Launch), which don’t charge a presentation fee, have always offered a free livestream.

The key with an infomercial conference is to keep the buzz high for the entire event and get potential customers excited about the products and services. This is the reason I push so hard for a free live stream. The DEMO companies are paying $20k (money which could easily be spent elsewhere) and should expect that attendees and livestream viewers can chat and comment about their products and services. The ability to watch and immediately comment on the social media services provides a compounding effect for the on-stage companies. It will be interesting to see if this class of companies sees a stronger media return than the last two classes at DEMO.

Side note, I have received several emails, smses, skypes, facebooks, twitters, etc. wondering if I had anything to do with getting the free live feed going at DEMO. One thing you learn quick growing up in Brooklyn is to not talk about what one does or does not do. But if you have a problem and no one else can help and if you could locate me, you could hire the A-Team.

In all seriousness, good luck to all of the presenting companies – get some good rest tonight, eat your Wheaties and remember to make your presentation memorable.

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